Mumbai Dabbawala

Sharing here some memories we carried back from our first campaign through them.

Checking out the associated brand

When we reached, first of all, the managers checked the pamphlets to ensure it was good enough to be associated with. Do the gentlemen look familiar? Well, they were part of The Lunchbox movie!

Interestingly, the bench they are sitting on is also multipurpose. It turns into a carrier once the work starts.

Our pamphlets garnered attention as many dabbawalas saw an opportunity to find jobs for their wives or relatives.

Beautiful Arrangement

The arrangement of so many Dabba cases in Mumbai looks difficult, but actually is quite simple:

• Just take one strap as a central strap

• Put it through the straps of all the cases

• behold, you have this beautiful, simple arrangement that is easy to carry and sort.

Maximizing the ROI

Whether a bike or a bicycle, this arrangement ensures maximum ROI with every trip.

Men at Work

Dabbawalas with their trademark cap everywhere carrying lunch boxes in every direction, as per the assigned destination.

Coded Dabbas

The dabbas are then coded as per their destination, and no mistake is made in delivery.

Unbelievable Co-ordination

As seen above, as soon as the boxes reach their respective spot marked for a destination someone would come, insert pamphlets in all the dabbas there,

Ready to leave

Finally, pick them up and leave for delivery.

Mumbai Dabbawalas have become an integral part of our lives and we fail to realize their importance in our daily lives.